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VERSOLLYVERSOLLY
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The week in style, edited.

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VERSOLLYVERSOLLY

VERSOLLY is an independent fashion and culture publication: runway, street style, beauty, design and the objects worth knowing about — written by editors, not algorithms.

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Demo edition — authors, products and retailers are illustrative. Imagery: Unsplash.

  1. Home
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  3. Mara Lindqvist
Portrait of Mara Lindqvist

Fashion Director

Mara Lindqvist

Mara covers the international collections and the business behind them. Before VERSOLLY she spent a decade in design studios, which is why she still checks the seams first.

Covers
Runway, Designers, Luxury
Published
4 stories
Elsewhere
Social profiles to be added

Demo profile — replace before launch

Stories by Mara Lindqvist

Woman in a dusty-pink wool coat standing beneath a stone arcade
Fashion

The New Language of Everyday Dress

Tailoring has loosened, sportswear has grown up, and the gap between 'dressed up' and 'dressed' has almost closed. What comes next is more interesting than either.

Oct 22·3 min read

Minimal rail of white and neutral blouses on wooden hangers
Fashion

Why Minimalism Is Changing Again

The clean-lined wardrobe is back — but warmer, softer and far less interested in being perfect.

Oct 20·2 min read

Woman in a red sweater and oversized black coat against a teal sky
Fashion

The Designers Defining the Next Season

Small studios, slower collections and a new idea of what a fashion brand can be. A look at how the next generation is working.

Oct 18·2 min read

Woman in a black coat and wide-brim hat against a red diagonal
Fashion

Inside the New Era of Quiet Luxury

Quiet luxury was declared over almost as soon as it was named. What replaced it is quieter still — and more honest about what 'quality' means.

Oct 12·2 min read