The salon blow-dry — glossy, bouncy, uniform — has quietly lost its place as the default definition of good hair. In its place is something looser: hair that moves, that shows its natural texture and looks like it might have been slept on.
Work with what you have
The most useful shift is philosophical. Rather than fighting natural texture with heat and product, the new approach starts from it. Curls are encouraged, waves are emphasised, straight hair is left with a little air in it.
Less heat, more care
Less styling usually means healthier hair, and healthier hair looks better unstyled. It is a virtuous circle, and one of the few beauty trends that saves both time and money.
